Promotion and integrated marketing communications / (Record no. 363489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200611s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9.7803241257e+012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Richard J Semenik.-- |
| Title | Promotion and integrated marketing communications / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cincinnati, Ohio : |
| Name of publisher, distributor, etc | South-Western Thomson Learning |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 582 pages |
| Other physical details | illustrations (some color) |
| Dimensions | 29 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising campaigns |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in Marketing |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Southville International School Affiliated with Foreign Universities Library | Southville International School Affiliated with Foreign Universities Library | Southville Foreign University Section | 06/11/2020 | HF 5837 .S45 2001 | SFU0605 | 06/11/2020 | 06/11/2020 | Books |