Successful direct marketing (Record no. 367291)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250314105100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250314b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473601949 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69 |
| Item number | .F67 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Forsyth, Cheverton |
| 245 ## - TITLE STATEMENT | |
| Title | Successful direct marketing |
| Statement of responsibility, etc | Patrick Forsyth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | John Murray Learning |
| Name of publisher, distributor, etc | London |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 122 pages ; |
| Dimensions | 20cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 03/14/2025 | Donation | HD 69 .F67 2014 | C8427 | 03/14/2025 | 03/14/2025 | Books | LOST and REPLACE book entitled 'Understanding brands /, by Cheverton, Peter C8427' with the book "Successful Direct Marketing by Patrick Forsyth" - 02/28/2020 |