Advertising and sales promotion / (Record no. 48584)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140321s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111573232 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | .K151 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaser, Ken |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and sales promotion / |
| Statement of responsibility, etc | Ken Kaser. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Ohio : |
| Name of publisher, distributor, etc | South-Western Cengage Learning, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 461 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | Foreign |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | Reserve Section | 03/21/2014 | HF 5823 .K151 2013 | C17867 | 05/15/2018 | 03/21/2014 | Books |