The 22 immutable laws of branding : (Record no. 6697)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01746cam a2200433 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13159600 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310181915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030411s2002 nyua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003267314 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0060007737 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm50640221 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCJ |
| Transcribing agency | OCJ |
| Modifying agency | FUG |
| -- | OCLCQ |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69 |
| Item number | .R537 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TR 658.8 |
| Item number | R51 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 9 (RLIN) | 624 |
| 245 14 - TITLE STATEMENT | |
| Title | The 22 immutable laws of branding : |
| Remainder of title | how to build a product or service into a world-class brand / |
| Statement of responsibility, etc | Al Ries and Laura Ries. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Twenty-two immutable laws of branding |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | How to build a product or service into a world-class brand |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. [expanded]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | HarperBusiness, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 255 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The 22 immutable laws of branding -- The 11 immutable laws of internet branding. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| -- | 1 |
| 562 ## - COPY AND VERSION IDENTIFICATION NOTE | |
| Number of copies | 1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 625 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 626 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 627 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura. |
| 9 (RLIN) | 628 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/hc042/2003267314.html">http://www.loc.gov/catdir/description/hc042/2003267314.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0910/2003267314-b.html">http://www.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | |
| Call number prefix | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Luxembourg Library | Luxembourg Library | Teachers Reference Section | 07/16/2013 | HD 69 .R537 2002 | 16789 | 08/13/2013 | 1 | 07/16/2013 | Books |