Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
Material type:
TextPublication details: Los Angeles : SAGE, c2010.Edition: 2nd edDescription: 333 p. : ill. (some col.) ; 23 cmISBN: - 9781849201469
- HF 5823 .H116 2010
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College Library General Circulation Section | HF 5823 .H116 2010 (Browse shelf(Opens below)) | Available | C18011 |
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| HF 5823 .B387 2001 Advertising and promotion : | HF 5823 .B387 2009 Advertising and promotion : | HF 5823 .B44 2009 Advertising and promotion : | HF 5823 .H116 2010 Advertising and promotion : | HF 5823 .J65 2008 151 quick ideas for advertising on a schoestring. / | HF 5823 .K624 2005 Advertising without an agency made easy. / | HF 5823 .L296 2001 Student workbook : |
Includes bibliographical references and index.
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