Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type:
TextPublication details: Thousand Oaks, Calif. : SAGE Publications, 2011.Edition: 4th editionDescription: 502 pages : illustrations ; 24 cmISBN: - 9781412981491
- HF 5414 .L514 2011
| Item type | Current library | Call number | Status | Barcode | |
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Books
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College Library General Circulation Section | HF 5414 .L514 2011 (Browse shelf(Opens below)) | Available | C18044 |
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| HF 5413 .D34 2011 Green marketing management / | HF 5414.12 .B33 1992 Do-it-yourself direct marketing : | HF 5414 .K67 2011 Social marketing : | HF 5414 .L514 2011 Social marketing : | HF 5414 .P43 2011 Think before you engage : | HF 5415.1 .B847 2011 Marketing to the new majority : | HF 5415.1 In53 1988 The Best of Inc. guide to marketing and selling / |
Includes appendices and index.
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