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  2. Details for: A Latent instrumental variables approach to modeling keyword conversion in paid search advertising /
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A Latent instrumental variables approach to modeling keyword conversion in paid search advertising / Oliver Rutz ... [et al.].

By:
  • Rutz, Oliver
Material type: TextTextSeries: Journal of Marketing ResearchPublication details: c2012.Description: 49 : 3, page 306Subject(s):
  • Advertising
  • Bayesian methods
  • Internet
  • Paid search
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Item type Current library Status Barcode
Periodicals Periodicals College Library Available S0140

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A Latent instrumental variables approach to modeling keyword conversion in paid search advertising /

APA

Rutz O., . (2012). A Latent instrumental variables approach to modeling keyword conversion in paid search advertising. : .

Chicago

Rutz Oliver, . 2012. A Latent instrumental variables approach to modeling keyword conversion in paid search advertising. : .

Harvard

Rutz O., . (2012). A Latent instrumental variables approach to modeling keyword conversion in paid search advertising. : .

MLA

Rutz Oliver, . A Latent instrumental variables approach to modeling keyword conversion in paid search advertising. : . 2012.

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