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  2. Details for: What drives key informant accuracy /
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What drives key informant accuracy / Christian Homburg.

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  • Homburg, Christian
Material type: TextTextSeries: Journal of Marketing ResearchPublication details: c2012.Description: 49 : 4, page 594Subject(s):
  • Key informant design
  • Multiple data sources
  • Organizational survey research
  • Reliability
  • Triangulation
  • Validity
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Item type Current library Status Barcode
Periodicals Periodicals College Library Available S0160

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What drives key informant accuracy /

APA

Homburg C., . (2012). What drives key informant accuracy. : .

Chicago

Homburg Christian, . 2012. What drives key informant accuracy. : .

Harvard

Homburg C., . (2012). What drives key informant accuracy. : .

MLA

Homburg Christian, . What drives key informant accuracy. : . 2012.

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