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  2. Details for: Marketing in the C-suite
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Marketing in the C-suite a study of Chief Marketing Officer power in firm's top management teams / Pravin Nath ... [et al.].

By:
  • Nath, Pravin
Material type: TextTextSeries: Journal of MarketingPublication details: c2011.Description: 75 : 1, page 60Subject(s):
  • Chief marketing officer
  • Control
  • Decision
  • Hierarchy
  • Influence
  • Integration
  • Resource
  • Sales
  • Top management team
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Status Barcode
Periodicals Periodicals College Library Available S0196

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Marketing in the C-suite

APA

Nath P., . (2011). Marketing in the C-suite. : .

Chicago

Nath Pravin, . 2011. Marketing in the C-suite. : .

Harvard

Nath P., . (2011). Marketing in the C-suite. : .

MLA

Nath Pravin, . Marketing in the C-suite. : . 2011.

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