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  2. Details for: A comment on "balancing risk and return in a customer portfolio" /
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A comment on "balancing risk and return in a customer portfolio" / Fred Selnes.

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  • Selnes, Fred
Material type: TextTextSeries: Journal of MarketingPublication details: c2011.Description: 75 : 3, page 18Subject(s):
  • Customer portfolio management
  • Financial portfolio theory
  • Market segmentation
  • Market-based assets
  • Return on marketing
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Item type Current library Status Barcode
Periodicals Periodicals College Library Available S0209

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A comment on "balancing risk and return in a customer portfolio" /

APA

Selnes F., . (2011). A comment on "balancing risk and return in a customer portfolio". : .

Chicago

Selnes Fred, . 2011. A comment on "balancing risk and return in a customer portfolio". : .

Harvard

Selnes F., . (2011). A comment on "balancing risk and return in a customer portfolio". : .

MLA

Selnes Fred, . A comment on "balancing risk and return in a customer portfolio". : . 2011.

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