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  2. Details for: Advertising and promotion :
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Advertising and promotion : An integrated marketing communication perspective / George E. Belch and Michael A. Belch

By:
  • Belch, George E
Contributor(s):
  • Belch, Michael A
Material type: TextTextPublication details: New York : McGraw-Hill Companies, Inc, 2001.Edition: 8th edDescription: 800 pages : illustration ; 25 cmISBN:
  • 9780071235037
Subject(s):
  • Advertising
  • Sales promotion
  • Communication - Marketing
DDC classification:
  • G 659.1  B41 2001
LOC classification:
  • HF 5823  .B387 2004
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  • Holdings ( 3 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5823 .B387 2004 (Browse shelf(Opens below)) 1 In transit from College Library to Southville International School Affiliated with Foreign Universities Library since 09/04/2017 SFU1473
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5823 .B387 2001 (Browse shelf(Opens below)) 1 Available SFU1526
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5823 .B387 2004 (Browse shelf(Opens below)) 1 Available SFU0886
Browsing Southville International School Affiliated with Foreign Universities Library shelves, Shelving location: Southville Foreign University Section Close shelf browser (Hides shelf browser)
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HF 5823 .Ai311 2004 Cutting edge advertising : HF 5823 .B387 2001 Advertising and promotion : HF 5823 .B387 2004 Advertising and promotion : HF 5823 .B387 2004 Advertising and promotion : HF 5823 .B53 1991 How to produce creative advertising : HF 5823 .C185 1992 Cases in advertising management / HF 5823 .H122 2005 Advertising and promotion :

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Advertising and promotion :

APA

Belch G. E., Belch M. A., . (2001). Advertising and promotion. New York: McGraw-Hill Companies, Inc.

Chicago

Belch George E, Belch Michael A, . 2001. Advertising and promotion. New York: McGraw-Hill Companies, Inc.

Harvard

Belch G. E., Belch M. A., . (2001). Advertising and promotion. New York: McGraw-Hill Companies, Inc.

MLA

Belch George E, Belch Michael A, . Advertising and promotion. New York: McGraw-Hill Companies, Inc. 2001.

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