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  2. Details for: Advertising and integrated brand promotion /
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By:
  • O'Guinn, Thomas C
Contributor(s):
  • Allen, Chris T
  • Semenik, Richard J
Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, 2006.Edition: 4th edDescription: 780 pages : colored illustration ; 28 cmISBN:
  • 9780324311327
Subject(s):
  • Advertising
  • Advertising media planning
DDC classification:
  • AdSF 659.121  Og9 2006
LOC classification:
  • HF 5821 .Og35 2006
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  • Holdings ( 1 )
  • Title notes ( 1 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5821 .Og35 2006 (Browse shelf(Opens below)) 1 Available SFU0889

Includes bibliographical references and indexes.

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Advertising and integrated brand promotion /

APA

O'Guinn T. C., Allen C. T. & Semenik R. J. (2006). Advertising and integrated brand promotion. Mason, Ohio: Thomson/South-Western.

Chicago

O'Guinn Thomas C, Allen Chris T and Semenik Richard J. 2006. Advertising and integrated brand promotion. Mason, Ohio: Thomson/South-Western.

Harvard

O'Guinn T. C., Allen C. T. and Semenik R. J. (2006). Advertising and integrated brand promotion. Mason, Ohio: Thomson/South-Western.

MLA

O'Guinn Thomas C, Allen Chris T and Semenik Richard J. Advertising and integrated brand promotion. Mason, Ohio: Thomson/South-Western. 2006.

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Southville International School and Colleges Library

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