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  2. Details for: Advertising & integrated brand promotion /
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Advertising & integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By:
  • O'Guinn, Thomas C
Contributor(s):
  • Allen, Chris T
  • Semenik, Richard J
Material type: TextTextPublication details: South-Western, Thomson Learning, Mason, Ohio :Edition: 4th edDescription: 780 pages : colored illustration ; 27 cmISBN:
  • 0324113803
Subject(s):
  • Advertising
  • Advertising media planning
LOC classification:
  • HF 5821 .O34 2006
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  • Holdings ( 2 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5821 .O34 2003 (Browse shelf(Opens below)) 1 Available SFU1474
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5821 .O34 2006 (Browse shelf(Opens below)) 1 Available SFU1576

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Advertising & integrated brand promotion /

APA

O'Guinn T. C., Allen C. T. & Semenik R. J.Advertising & integrated brand promotion. Mason, Ohio: South-Western, Thomson Learning.

Chicago

O'Guinn Thomas C, Allen Chris T and Semenik Richard J.Advertising & integrated brand promotion. Mason, Ohio: South-Western, Thomson Learning.

Harvard

O'Guinn T. C., Allen C. T. and Semenik R. J.Advertising & integrated brand promotion. Mason, Ohio: South-Western, Thomson Learning.

MLA

O'Guinn Thomas C, Allen Chris T and Semenik Richard J.Mason, Ohio: South-Western, Thomson Learning. .

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Southville International School and Colleges Library

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