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  2. Details for: Services marketing :
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Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz.

By:
  • Lovelock, Christopher H
Contributor(s):
  • Wirtz, Jochen
Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007.Edition: 6th edDescription: 648 pages : illustration ; 29 cmISBN:
  • 0131875523 (alk. paper)
Subject(s):
  • Marketing -- Management
  • Professions -- Marketing
  • Service industries -- Marketing
  • Customer services -- Marketing
DDC classification:
  • 658.8
LOC classification:
  • HF 5415.13 .L5883 2007
Other classification:
  • 85.40
Online resources:
  • Table of contents only
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  • Holdings ( 1 )
  • Title notes ( 1 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5415.13 .L5883 2007 (Browse shelf(Opens below)) 1 Available SFU1545

Includes bibliographical references and indexes.

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Services marketing :

APA

Lovelock C. H., Wirtz J., . (2007). Services marketing. Upper Saddle River, N.J: Pearson/Prentice Hall.

Chicago

Lovelock Christopher H, Wirtz Jochen, . 2007. Services marketing. Upper Saddle River, N.J: Pearson/Prentice Hall.

Harvard

Lovelock C. H., Wirtz J., . (2007). Services marketing. Upper Saddle River, N.J: Pearson/Prentice Hall.

MLA

Lovelock Christopher H, Wirtz Jochen, . Services marketing. Upper Saddle River, N.J: Pearson/Prentice Hall. 2007.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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