Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Edition: 5th edDescription: xxv, 545 p. : ill. (some col.) ; 26 cmISBN: - 0071188525 (alk. paper)
- 658.8/342 21
- HF 5415.3 .P468 1999
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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College Library General Circulation Section | HF 5415.3 .P468 1999 (Browse shelf(Opens below)) | 1 | Available | C0165 |
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