Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2009.Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: - 9780071288699
- 0071288694
- 659.1 22
- HF5823 .B44 2009
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Archives | HF 5823 .B44 2009 (Browse shelf(Opens below)) | 2 | Available | C11976 | |
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College Library General Circulation Section | HF 5823 .B44 2009 (Browse shelf(Opens below)) | 1 | Available | C12355 |
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| HF 5823 .Al758 2010 Advertising creative strategy, copy + design / | HF 5823 .B387 2001 Advertising and promotion : | HF 5823 .B387 2009 Advertising and promotion : | HF 5823 .B44 2009 Advertising and promotion : | HF 5823 .H116 2010 Advertising and promotion : | HF 5823 .J65 2008 151 quick ideas for advertising on a schoestring. / | HF 5823 .K624 2005 Advertising without an agency made easy. / |
Includes indexes.
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