Advertising and promotion : an integrated marketing communication perspective / George E. Belch.
Material type:
TextPublication details: Boston : McGrawHill, c2009. Edition: 8th edDescription: 838 p. : ill. ; 27 cmSubject(s): LOC classification: - HF 5823 .B387 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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College Library General Circulation Section | HF 5823 .B387 2009 (Browse shelf(Opens below)) | 1 | Available | C12354 |
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| HF 5823 .Ai311 2004 Cutting edge advertising: | HF 5823 .Al758 2010 Advertising creative strategy, copy + design / | HF 5823 .B387 2001 Advertising and promotion : | HF 5823 .B387 2009 Advertising and promotion : | HF 5823 .B44 2009 Advertising and promotion : | HF 5823 .H116 2010 Advertising and promotion : | HF 5823 .J65 2008 151 quick ideas for advertising on a schoestring. / |
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