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Services marketing : integrating customer focus across the firm /

By:
  • Zeithaml, Valarie
Contributor(s):
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Material type: TextTextPublication details: U.S.A : McGraw-Hill, 2006.Description: 708 p. : ill. ; 26 cmISBN:
  • 001244964
Subject(s):
  • Service industries -- Marketing
  • Customer services
  • Marketing
LOC classification:
  • HD 9980.5 .Z44 2013
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  • Holdings ( 1 )
  • Title notes ( 1 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HD 9980.5 .Z44 2013 (Browse shelf(Opens below)) 1 Available C15252

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Services marketing :

APA

Zeithaml V., Bitner M. J. & Gremler D. D. (2006). Services marketing. U.S.A: McGraw-Hill.

Chicago

Zeithaml Valarie, Bitner Mary Jo and Gremler Dwayne D. 2006. Services marketing. U.S.A: McGraw-Hill.

Harvard

Zeithaml V., Bitner M. J. and Gremler D. D. (2006). Services marketing. U.S.A: McGraw-Hill.

MLA

Zeithaml Valarie, Bitner Mary Jo and Gremler Dwayne D. Services marketing. U.S.A: McGraw-Hill. 2006.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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Tel. No. 8256374 / 252358 Loc. 117/146

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