Marketing strategy and management / Michael J. Baker.
Material type:
TextPublication details: New York : Pagrave Macmillan, 2007.Edition: 4th edDescription: 577 p. : 26 cmISBN: - 9781403986276
- HF 5415.13 .B175 2007
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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College Library General Circulation Section | HF 5415.13 .B175 2007 (Browse shelf(Opens below)) | 1 | Available | C10005 |
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| HF 5415.127 .M66 2010 Global marketing and advertising: | HF 5415.129 .R36 2006 Transforming your go-to-market strategy. / | HF 5415.13 .Aa23 2005 Strategic market management / | HF 5415.13 .B175 2007 Marketing strategy and management / | HF 5415.13 .C6348 2006 The marketing plan. | HF 5415.13 .D83 2007 Marketing management : | HF 5415.13 .D846 2005 Principles of advertising & IMC / |
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