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Electronic media: an introduction. / Lynne Schafer Gross

By:
  • Gross, Lynne Schafer
Material type: TextTextPublication details: Boston : McGraw Hill, 2010.Description: 442 p. : 25 cmISBN:
  • 978-007-128868-2
Subject(s):
  • Mass media
LOC classification:
  • TK 5105  .G759 2010
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books College Library General Circulation Section TK 5105 .G759 2010 (Browse shelf(Opens below)) Available C11543

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  • 1 Chinese etiquette & ethics in business /
    by De Mente, Boye.
  • 2 The media handbook /
    by Katz, Helen
  • 3 How to produce creative advertising :
    by Keding, Ann.
  • 4 Cases in advertising management /
    by Navett, Terence
  • 5 Great advertising campaigns :
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  • 6 Power public relations :
    by Saffir, Leonard.
  • 7 The publicity handbook :
    by Yale, David
  • 8 Power public relations :
    by Saffir, Leonard.
  • 9 Identifying the right markets /
    by Parmerlee, David.
  • 10 The abc's of writting winning business plans /
    by Sutton, Garrett
  • 11 Finance for the non-accountant /
    by Rockley, L. E.
  • 12 The basic arts of financial management /
    by Simons, Leon.
  • 13 Information governance for executives /
    by Smallwood, Robert F.
  • 14 Tough calls :
    by Leighton, Allan
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Electronic media:

APA

Gross L. S., . (2010). Electronic media. Boston: McGraw Hill.

Chicago

Gross Lynne Schafer, . 2010. Electronic media. Boston: McGraw Hill.

Harvard

Gross L. S., . (2010). Electronic media. Boston: McGraw Hill.

MLA

Gross Lynne Schafer, . Electronic media. Boston: McGraw Hill. 2010.

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