Brand relevance: making competitors irrelevant / David A. Aaker.
Material type:
TextPublication details: San Francisco, CA : Jossey-Bass, 2011.Description: 381 pages : illustrations ; 24 cmISBN: - 9780470613580
- HD 69.B7 .Aa21535 2011
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College Library General Circulation Section | HD 69.B7 .Aa21535 2011 (Browse shelf(Opens below)) | 1 | Available | C13535 |
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| HD 69.3.P75 .K4618 2011 101Project management problems and how to solve them : | HD 69 .Ab118 1991 Personnel management : | HD 69 .Al421 2000 Time and workload management | HD 69.B7 .Aa21535 2011 Brand relevance: | HD 69.B7 .C665 2002 Branding. / | HD 69.B7 .D53 2007 Brand management 101 / | HD 69.B7 .G72 2006 The brand innovation manifesto : |
Includes index.
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