Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ; John W. Mullins.
Material type:
TextPublication details: Boston, MA : McGraw Hill, 2008.Edition: 6th edDescription: xx, 346 p. : ill. ; 27 cmISBN: - 9780071263917
- HF 5415.13 .W245 2008
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College Library General Circulation Section | HF 5415.13 .W245 2008 (Browse shelf(Opens below)) | 1 | Available | C15250 |
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| HF 5415.13 .Ur72 2010 Grow by focusing on what matters : | HF 5415.13 .W245 2008 Marketing strategy. | HF 5415.13 .W245 2008 Marketing strategy. | HF 5415.13 .W245 2008 Marketing strategy : | HF 5415.13 .W249 2003 Marketing Strategy : | HF 5415.13 .W254 2005 Marketing and financial management : | HF 5415.13 .W547 2005 Strategic marketing management : |
Includes Index
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