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Consumer behavior : building marketing strategy /

By:
  • Hawkins, Del I
Contributor(s):
  • Mothersbaugh, david L
Material type: TextTextPublication details: New York : McGraw Hill Irwin, 2013.Edition: 12th editionDescription: xxvii, 772 pages : illustrations ; 27 cmISBN:
  • 9780071318174
Subject(s):
  • CONSUMER BEHAVIOR -- United States
  • Market surveys -- United States
  • Consumer behavior -- United States. -- Case studies
LOC classification:
  • HF 5415.33.U6  .H38 2013
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library Reserve Section HF 5415.33.U6 .H38 2013 (Browse shelf(Opens below)) 1 Available C15253

Includes index.

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Consumer behavior :

APA

Hawkins D. I., Mothersbaugh d. L., . (2013). Consumer behavior. New York: McGraw Hill Irwin.

Chicago

Hawkins Del I, Mothersbaugh david L, . 2013. Consumer behavior. New York: McGraw Hill Irwin.

Harvard

Hawkins D. I., Mothersbaugh d. L., . (2013). Consumer behavior. New York: McGraw Hill Irwin.

MLA

Hawkins Del I, Mothersbaugh david L, . Consumer behavior. New York: McGraw Hill Irwin. 2013.

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Southville International School and Colleges Library

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