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  2. Details for: Contemporary advertising :
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Contemporary advertising : and integrated marketing communications / William Arens, Michael F. Weigold, Christian Arens.

By:
  • Arens, William
Contributor(s):
  • Weigold, Michael F
  • Arens, Christian
Material type: TextTextPublication details: New York : McGraw-Hill Irwin, 2011.Edition: 13th edDescription: xl, 774 p. : col. ill. ; 27 cmISBN:
  • 9780071220606
Subject(s):
  • Advertising
  • Marketing communication
LOC classification:
  • HF 5821  .Ar74 2011
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5821 .Ar74 2011 (Browse shelf(Opens below)) 1 Available C15343

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Contemporary advertising :

APA

Arens W., Weigold M. F. & Arens C. (2011). Contemporary advertising. New York: McGraw-Hill Irwin.

Chicago

Arens William, Weigold Michael F and Arens Christian. 2011. Contemporary advertising. New York: McGraw-Hill Irwin.

Harvard

Arens W., Weigold M. F. and Arens C. (2011). Contemporary advertising. New York: McGraw-Hill Irwin.

MLA

Arens William, Weigold Michael F and Arens Christian. Contemporary advertising. New York: McGraw-Hill Irwin. 2011.

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