Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.
Material type:
TextSeries: Advanced marketing seriesPublication details: Los Angeles, CA : Sage, 2010.Description: viii, 202 p. : ill. ; 24 cmISBN: - 9781412931212
- HF 5415.55 .B375 2010
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| HF 5415.5 .St74 2002 Customer relationship management : | HF 5415.5 .Su84 2006 Instant repeat business. / | HF 5415.525 .R36 2005 The complete idiot's guide to : | HF 5415.55 .B375 2010 Relationship marketing : | HF 5415.55 .G959 2005 Managing customers as investments: | HF 5415.55 .H266 2008 Relationship marketing : | HF 5415.55 .V64 2011 The superpromoter : |
Includes bibliographical references and index.
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
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