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Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.

By:
  • Feinberg, Fred M
Contributor(s):
  • Kinnear, Thomas C
  • Taylor, James R
Material type: TextTextPublication details: Mason, OH : Cengage Learning, 2013.Edition: 2nd edDescription: xxvi, 689 p. : col. ill. ; 27 cmISBN:
  • 9781133191018
Subject(s):
  • Marketing research
  • Marketing -- Management
LOC classification:
  • HF 5415.2  .F37 2013
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  • Holdings ( 1 )
  • Title notes ( 2 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library Reserve Section HF 5415.2 .F37 2013 (Browse shelf(Opens below)) 1 Available C15473

Includes index.

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Modern marketing research :

APA

Feinberg F. M., Kinnear T. C. & Taylor J. R. (2013). Modern marketing research. Mason, OH: Cengage Learning.

Chicago

Feinberg Fred M, Kinnear Thomas C and Taylor James R. 2013. Modern marketing research. Mason, OH: Cengage Learning.

Harvard

Feinberg F. M., Kinnear T. C. and Taylor J. R. (2013). Modern marketing research. Mason, OH: Cengage Learning.

MLA

Feinberg Fred M, Kinnear Thomas C and Taylor James R. Modern marketing research. Mason, OH: Cengage Learning. 2013.

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