Key concepts in Marketing / Jim Blythe.
Material type:
TextSeries: Sage Key ConceptsPublication details: Los Angeles, Calif : London Sage Publications, 2009.Description: 219 p. : ill. ; 23 cmISBN: - 9781847874993
- HF 5415 .B4852 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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College Library General Circulation Section | HF 5415 .B4852 2009 (Browse shelf(Opens below)) | 1 | Available | C15477 |
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| HF 5415 .B4238 2011 Ubiquitous computing for business : | HF 5415 .B4848 2009 Marketing plan handbook / | HF 5415 .B485 2006 Essentials of marketing communications / | HF 5415 .B4852 2009 Key concepts in Marketing / | HF 5415 .B619 2013 Principles of marketing / | HF 5415 .B637 2008 Marketing ethics / | HF 5415 .B661 2006 Marketing. / |
Includes bibliographical references and index
Introduces and examines the key issues, methods, models and debates that define the field of marketing today
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