Strategic international marketing : an advanced perspective / edited by T. C. Melewar, Suraksha Gupta.

By:

Melewar, T. C

Contributor(s):

Gupta, Suraksha

Material type: Text

TextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.Description: xxvii, 303 p. : ill. ; 26 cmISBN:

9780230580244

Subject(s):

LOC classification:

HF 1416 .St84 2012

Summary: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	College Library Reserve Section	HF 1416 .St84 2012 (Browse shelf(Opens below))	1	Available	C15529

Includes index

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field

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Strategic international marketing : an advanced perspective / edited by T. C. Melewar, Suraksha Gupta.

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