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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By:
  • Walker, Orville C
Contributor(s):
  • Mullins, John W. (John Walker)
Material type: TextTextSeries: McGraw-Hill international editionsPublication details: New York : McGraw-Hill Irwin, c2014.Edition: Eighth edition, international student editionDescription: xvi, 368 pages : illustrations ; 26 cmISBN:
  • 9781259010903
Subject(s):
  • Marketing -- Management
LOC classification:
  • HF 5415.13 .W34 2014
Online resources:
  • Publisher description
  • Table of contents only
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  • Holdings ( 2 )
  • Title notes ( 3 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Status Barcode
Books Books College Library Reserve Section HF 5415.13 .W34 2014 (Browse shelf(Opens below)) Available C18618
Books Books College Library Graduate Section HF 5415.13 .W34 2014 (Browse shelf(Opens below)) Available C20285

Reprint. Originally published: New York : McGraw-Hill Irwin, c2014.

Includes index.

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Marketing strategy :

APA

Walker O. C., Mullins J. W., . (2014). Marketing strategy. New York: McGraw-Hill Irwin.

Chicago

Walker Orville C, Mullins John W, . 2014. Marketing strategy. New York: McGraw-Hill Irwin.

Harvard

Walker O. C., Mullins J. W., . (2014). Marketing strategy. New York: McGraw-Hill Irwin.

MLA

Walker Orville C, Mullins John W, . Marketing strategy. New York: McGraw-Hill Irwin. 2014.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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