Consumer evaluation of brand extension : empirical generalization and comparative analysis / [electronic resource]

Material type: Text

TextSeries: John DawesPublication details: John Dawes, c2009.ISBN:

1326-4443

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Item type	Current library	Status	Barcode
Electronic Journals	College Library	Available	EJ0236

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Consumer evaluation of brand extension : empirical generalization and comparative analysis / [electronic resource]

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