Marketing fashion / Harriet Posner.
Material type:
TextSeries: Portfolio (Laurence King Publishing)Publication details: London : Laurence King, 2011.Description: 224 pages : color illustrations ; 26 cmISBN: - 9781856697231
- HD 9940.A2 .P843 2011
| Item type | Current library | Call number | Status | Barcode | |
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Books
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College Library General Circulation Section | HD 9940.A2 .P843 2011 (Browse shelf(Opens below)) | Available | C18803 |
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| HD 9710.J34 .T69 2009 Toyota supply chain management : | HD 9743.A2 .Sm65 2011 Military economics : | HD 9940.A2 .F373 2001 Fashion marketing : | HD 9940.A2 .P843 2011 Marketing fashion / | HD 9940.A2 .W56 2011 Fashion industry / | HD 9980.5 .B329 2008 Services marketing / | HD 9980.5 .B358 2009 Services marketing : |
Includes index.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Business Administration
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