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Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

By:
  • Ferrell, O. C
Contributor(s):
  • Hartline, Michael D
Material type: TextTextPublication details: U.S.A. : South-Western, CENGAGE Learning, c2014.Edition: Sixth edition, International editionDescription: xxvi, 587 pages : illustrations ; 26 cmISBN:
  • 9781285170435
Subject(s):
  • Marketing -- Management
  • Marketing -- Management -- Case studies
LOC classification:
  • HF 5415.13 .M3686 2014
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  • Holdings ( 1 )
  • Title notes ( 3 )
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Holdings
Item type Current library Call number Status Barcode
Books Books College Library Graduate Section HF 5415.13 .M3686 2014 (Browse shelf(Opens below)) Available C18826

Previous edition entered under title.

Previously published as: Marketing strategy.

Business Administration

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Marketing strategy :

APA

Ferrell O. C., Hartline M. D., . (2014). Marketing strategy. U.S.A: South-Western, CENGAGE Learning.

Chicago

Ferrell O C, Hartline Michael D, . 2014. Marketing strategy. U.S.A: South-Western, CENGAGE Learning.

Harvard

Ferrell O. C., Hartline M. D., . (2014). Marketing strategy. U.S.A: South-Western, CENGAGE Learning.

MLA

Ferrell O C, Hartline Michael D, . Marketing strategy. U.S.A: South-Western, CENGAGE Learning. 2014.

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