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  2. Details for: Advertising, promotion, and other aspects of integrated marketing communications /
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

By:
  • Shimp, Terence A
Contributor(s):
  • Andrews, J. Craig
Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, ©2013.Edition: 9th edDescription: xxii, 729 pages : illustrations (certaines en coul.) ; 29 cmISBN:
  • 9781111580216 (hbk)
  • 1111580219 (hbk)
Subject(s):
  • Communication in marketing
LOC classification:
  • HF 5415.123 .Sh62 2010
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  • Holdings ( 1 )
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Item type Current library Call number Status Barcode
Books Books College Library Graduate Section HF 5415.123 .Sh62 2013 (Browse shelf(Opens below)) Available C19086

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Advertising, promotion, and other aspects of integrated marketing communications /

APA

Shimp T. A., Andrews J. C., . (2013). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning.

Chicago

Shimp Terence A, Andrews J Craig, . 2013. Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning.

Harvard

Shimp T. A., Andrews J. C., . (2013). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning.

MLA

Shimp Terence A, Andrews J Craig, . Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning. 2013.

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