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  2. Details for: Contemporary advertising and integrated marketing communications /
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By:
  • Arens, William F
Contributor(s):
  • Michael F. Weigold
  • Arens, Christian
Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 14nth ed. McGraw-Hill international edition, International student editionDescription: xxxix, 722 pages : color illustrations ; 28 cmISBN:
  • 0071318380
  • 9780071318389
Subject(s):
  • Advertising
LOC classification:
  • HF 5821 .Ar74 2013
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  • Holdings ( 1 )
  • Title notes ( 3 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Status Barcode
Books Books College Library Reserve Section HF 5821 .Ar74 2013 (Browse shelf(Opens below)) Available C19104

Previous eds: c2011, 2009 & 2008.

"This International Student Edition is for use outside U. S."--Cover.

Business Administration

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Contemporary advertising and integrated marketing communications /

APA

Arens W. F., Michael F. Weigold & Arens C. (2013). Contemporary advertising and integrated marketing communications. New York: McGraw-Hill Irwin.

Chicago

Arens William F, Michael F. Weigold and Arens Christian. 2013. Contemporary advertising and integrated marketing communications. New York: McGraw-Hill Irwin.

Harvard

Arens W. F., Michael F. Weigold and Arens C. (2013). Contemporary advertising and integrated marketing communications. New York: McGraw-Hill Irwin.

MLA

Arens William F, Michael F. Weigold and Arens Christian. Contemporary advertising and integrated marketing communications. New York: McGraw-Hill Irwin. 2013.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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