Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.
Material type:
TextPublication details: San Francisco, CA : Jossey-Bass, c2013.Edition: 1st edDescription: xxiii, 564 pages : illustrations ; 24 cmISBN: - 9780470936849 (pbk.)
- 9781118221501 (ebk.)
- 9781118235249 (ebk.)
- 9781118259962 (ebk.)
- 362.1068/8
- RA 410.56 .L44 2013
- W 74.1
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
College Library Reserve Section | RA 410.56 .L44 2013 (Browse shelf(Opens below)) | Available | C19121 |
Browsing College Library shelves, Shelving location: Reserve Section Close shelf browser (Hides shelf browser)
| RA 407 .Ic15 2019 ICF: | RA 409 .G55 2012 Primer of biostatistics / | RA 409 .Su73 2012 Essentials of biostatistics / | RA 410.56 .L44 2013 Social marketing and social change : | RA 418 .Ed33 2023 Essentials of health, culture, and diversity : understanding people, reducing disparities | RA 418 .M77 2013 Introducing global health : | RA 425 .Es87 2012 Essentials of public health management / |
Includes bibliographical references (p. [505]-540) and index.
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.
Business Administration
There are no comments on this title.