The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.

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Material type: Text

TextPublication details: Chichester, West Sussex, U.K : Wiley, 2011.Description: xix, 494 pages : illustrations ; 25 cmISBN:

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Summary: "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	College Library General Circulation Section	HF 5415 .Y74 2011 (Browse shelf(Opens below))	Available	C19435

Includes bibliographical references and index.

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--

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