Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Material type:
TextPublication details: Singapore : Wiley, 2013.Edition: 2nd editionDescription: xxii, 344 pages : illustrations ; 25 cmISBN: - 9781118153741
- HF 5415 .D298 2013
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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College Library Reserve Section | HF 5415 .D298 2013 (Browse shelf(Opens below)) | Available | C19448 |
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| HF 5415 .B619 2013 Principles of marketing / | HF 5415 .B6336 2013 Essentials of marketing / | HF 5415 .B636 2014 Nontraditional media In marketing and advertising / | HF 5415 .D298 2013 Measuring marketing : | HF 5415 .Ei37 2019 Research methodology in marketing : theory development, empirical approaches and philisophy of science considerations | HF 5415 .F37 2024 Strategic content marketing : | HF 5415 .G194 2013 Out-of-the-box marketing principles that work and make sense for marketing students, faculty and practitioners / |
Includes index.
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
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