Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
Material type:
TextPublication details: Singapore: Pearson, 2015.Edition: Tenth editionDescription: 669 pages : illustrations ; 29 cmISBN: - 9789814628457
- Advertising and IMC
- Advertising & integrated marketing communication
- 659.1
- HF 5823 .M854 2015
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
College Library Reserve Section | HF 5823 .M854 2015 (Browse shelf(Opens below)) | Available | C19465 |
Includes appendix, glossary, bibliographical references and index.
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