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  2. Details for: Advertising & IMC :
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Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

By:
  • Moriarty, Sandra E. (Sandra Ernst)
Contributor(s):
  • Mitchell, Nancy, 1950-
  • Wells, William, 1926-
Material type: TextTextPublication details: Boston : Pearson, 2015.Edition: 10th editionDescription: xxx, 639 pages : illustrations (chiefly color) ; 29 cmISBN:
  • 9780133506884
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Subject(s):
  • Advertising
DDC classification:
  • 659.1
LOC classification:
  • HF 5823 .W455 2015
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books College Library Reserve Section HF 5823 .W455 2015 (Browse shelf(Opens below)) Available C19701

Includes bibliographical references (pages 609-619) and index.

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Advertising & IMC :

APA

Moriarty S. E., Mitchell N. & Wells W. (2015). Advertising & IMC. Boston: Pearson.

Chicago

Moriarty Sandra E, Mitchell Nancy and Wells William. 2015. Advertising & IMC. Boston: Pearson.

Harvard

Moriarty S. E., Mitchell N. and Wells W. (2015). Advertising & IMC. Boston: Pearson.

MLA

Moriarty Sandra E, Mitchell Nancy and Wells William. Advertising & IMC. Boston: Pearson. 2015.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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