Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital.
Material type:
TextPublication details: Amsterdam : Elsevier, 2014.Edition: 2nd editionDescription: xvi, 522 pages : illustrations ; 23 cmLOC classification: - HF 5415.153 .M679 2014
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College Library Reserve Section | HF 5415.153 .M679 2014 (Browse shelf(Opens below)) | Available | C20220 |
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| HF 5415.13 .W872 2011 Building a marketing plan : | HF 5415.135 .St77 2022 Strategic marketing : creating competitive advantage | HF 5415.15 .C43 2024 The marketing analytics practitioner's guide volume 2 : | HF 5415.153 .M679 2014 Product development : | HF 5415.157 .Ad33 2012 Good products bad products : | HF 5415.2 .B534 2010 Sales and market forecasting for entrepreneurs / | HF 5415.2 .B7787 2012 Basic marketing research : |
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