Principles of contemporary marketing / David L. Kurtz and Louis E. Boone.
Material type:
TextPublication details: Australia : South-Western Cengage Learning, 2012.Edition: 15th editionDescription: xxxvii, 780 pages : illustrations ; 25 cmISBN: - 9789814392822
- HF 5415 .K967 2012
Contents:
Designing customer-oriented marketing strategies. -- Understanding buyers and markets. -- Traget market selection. -- Product decisions. -- Distribution decisions. -- Promotional decisions. -- Pricing decisions.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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College Library Reserve Section | HF 5415 .K967 2012 (Browse shelf(Opens below)) | Available | C20286 |
Includes bibliographical references and index.
Designing customer-oriented marketing strategies. -- Understanding buyers and markets. -- Traget market selection. -- Product decisions. -- Distribution decisions. -- Promotional decisions. -- Pricing decisions.
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