Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat.

By:

Frochot, Isabelle

Contributor(s):

Batat, Wided

Material type: Text

TextPublication details: Oxford : Goodfellow Publishers Limited, 2013.Description: viii, 218 pages : illustrations ; 25 cmISBN:

9781908999467

Subject(s):

LOC classification:

G 155.A1 .F76 2013

Summary: The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	College Library Reserve Section	G 155.A1 .F76 2013 (Browse shelf(Opens below))	Available	C20466

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Includes bibliographical references and index.

The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat.

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