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  2. Details for: Augmenting null hypothesis significance testing in marketing research
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Augmenting null hypothesis significance testing in marketing research Steven A. Taylor, Ph.D., Illinois State University; Myoung Jin Kim, Ph.D., Illinois State University; Chiharu Ishida, Ph.D., Illinois State University; Jamie R. Mulligan, Ph.D., Illinois State University.

By:
  • Taylor, Steven A
Material type: TextTextPublication details: Journal of Management and Marketing ResearchSubject(s):
  • -- Business
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Augmenting null hypothesis significance testing in marketing research

APA

Taylor S. A., .Augmenting null hypothesis significance testing in marketing research. : Journal of Management and Marketing Research.

Chicago

Taylor Steven A, .Augmenting null hypothesis significance testing in marketing research. : Journal of Management and Marketing Research.

Harvard

Taylor S. A., .Augmenting null hypothesis significance testing in marketing research. : Journal of Management and Marketing Research.

MLA

Taylor Steven A, .: Journal of Management and Marketing Research. .

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