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  2. Details for: Brand name strategies at universities: Comparison of three distinct naming strategies
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Brand name strategies at universities: Comparison of three distinct naming strategies Volkan Dogan, Eskisehir Osmangazi University, Turkey.

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  • Dogan, Volkan
Material type: TextTextPublication details: Journal of Management and Marketing Research; 2015Subject(s):
  • -- Business
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Brand name strategies at universities: Comparison of three distinct naming strategies

APA

Dogan V., .Brand name strategies at universities: Comparison of three distinct naming strategies. : Journal of Management and Marketing Research.

Chicago

Dogan Volkan, .Brand name strategies at universities: Comparison of three distinct naming strategies. : Journal of Management and Marketing Research.

Harvard

Dogan V., .Brand name strategies at universities: Comparison of three distinct naming strategies. : Journal of Management and Marketing Research.

MLA

Dogan Volkan, .: Journal of Management and Marketing Research. .

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