Identifying optimal communication mix for strategic destination image formation: a case study of Austria Lisa Marie Assante, Southern Utah University; Sophitmanee Sukalakamala, Southern Utah University; Hsing Ivan Wen, University of Hawaii at Manoa; Dorothy A. Knudson; Henderson Hospitality Management, Inc
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TextPublication details: Journal of Management and Marketing Research; 2013Subject(s): Online resources:
| Item type | Current library | Status | |
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Foreign e-journal articles
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College Library | Available |
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