The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior Desalegn Abraha, University of Skövde, Sweden; Anita Radón, University of Borås, Sweden; Malin Sundström, University of Borås, Sweden; James Reardon, Monfort College of Business, Greeley Colorado.
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TextPublication details: Journal of Management and Marketing Research; 2011Subject(s): Online resources:
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Foreign e-journal articles
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College Library | Available |
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