Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry Mazuri Abd Ghani, Aida Othman, Nor Asmahani Ibrahim, Wan Zulqurnain Wan Ismail
Material type:
TextPublication details: International Review of Management and Marketing; December 2013Description: 5:2Subject(s): Online resources:
| Item type | Current library | Status | |
|---|---|---|---|
Foreign e-journal articles
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College Library | Available |
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