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  2. Details for: When running second wins the race: examining the benefits of second-mover advantage
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When running second wins the race: examining the benefits of second-mover advantage Martin S. Bressler, Southeastern Oklahoma State University; C.W. Von Bergen, Southeastern Oklahoma State University.

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  • Martin S. Bressler
Material type: TextTextPublication details: Journal of Management and Marketing Research; 2016Description: 15Subject(s):
  • -- Business
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When running second wins the race: examining the benefits of second-mover advantage

APA

Martin S. Bressler, .When running second wins the race: examining the benefits of second-mover advantage. : Journal of Management and Marketing Research.

Chicago

Martin S. Bressler, .When running second wins the race: examining the benefits of second-mover advantage. : Journal of Management and Marketing Research.

Harvard

Martin S. Bressler, .When running second wins the race: examining the benefits of second-mover advantage. : Journal of Management and Marketing Research.

MLA

Martin S. Bressler, .: Journal of Management and Marketing Research. .

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