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  2. Details for: Features of the Implementation of Integrated Marketing Communications: Resistance to Change
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Features of the Implementation of Integrated Marketing Communications: Resistance to Change Alla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova

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  • Alla A. Timofeeva
Material type: TextTextPublication details: International Review of Management and Marketing; 2016Description: 15 : 21Subject(s):
  • -- Marketing
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Features of the Implementation of Integrated Marketing Communications: Resistance to Change

APA

Alla A. Timofeeva, .Features of the Implementation of Integrated Marketing Communications: Resistance to Change. : International Review of Management and Marketing.

Chicago

Alla A. Timofeeva, .Features of the Implementation of Integrated Marketing Communications: Resistance to Change. : International Review of Management and Marketing.

Harvard

Alla A. Timofeeva, .Features of the Implementation of Integrated Marketing Communications: Resistance to Change. : International Review of Management and Marketing.

MLA

Alla A. Timofeeva, .: International Review of Management and Marketing. .

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