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  2. Details for: The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage
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The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria

By:
  • Okorie Nelson
Material type: TextTextPublication details: Online Journal of Communication and Media Technologies; 2015Description: 4 : 1Subject(s):
  • -- Communication
  • -- Media Arts
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Foreign e-journal articles Foreign e-journal articles College Library Available

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The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage

APA

Okorie Nelson, .The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage. : Online Journal of Communication and Media Technologies.

Chicago

Okorie Nelson, .The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage. : Online Journal of Communication and Media Technologies.

Harvard

Okorie Nelson, .The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage. : Online Journal of Communication and Media Technologies.

MLA

Okorie Nelson, .: Online Journal of Communication and Media Technologies. .

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Southville International School and Colleges Library

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